A third material is born 
from the pursuit of absolute strength.

G-SHOCK established  the new concept of  toughness in watches. 
Resin, and then metal. 
G-SHOCK has continued  to progress on 
a unique evolutionary path  with respect to various materials.

The current form of  the perfection we seek 
is the strongest material  to be born from aviation  and aerospace research.

With reinforced carbon taking  its place as the third material, 
toughness enters  a new dimension. 
Some might call it crazy. 
But the pursuit of toughness 
that defies conventional thinking  continues without pause.